Represent SoftStall in your territory
We ship to 23 countries, much of it through distribution. Territory arrangements are agreed case by case rather than through a fixed programme.
Distribution works for us where a partner brings genuine local knowledge: who the barns are, how they buy, and what installation looks like in that market. We are more interested in a small number of partners who install properly than in broad coverage.
How an arrangement comes together
Your market, existing customer base, and what you already supply into equine facilities.
Scope, exclusivity where appropriate, volumes, and pricing agreed case by case.
Product and installation training for your team, because sealed systems depend on it.
Marketing material, specification support, and direct technical contact for local projects.
What we look for
A partner who already sells into barns and facilities, who can either install to standard or build that capability, and who is prepared to represent a specified system rather than a commodity mat.
Existing relationships in the equine or agricultural market
Installation capability, or willingness to develop it
Ability to hold and ship product locally
Interest in specification-led rather than price-led selling
What we provide
Training, technical support, and marketing material. Local projects get direct access to our technical people rather than being handled entirely at arm’s length.
Product and installation training
Marketing and specification material
Direct technical support on local projects
Consistent product supply from in-house manufacturing
Commercial terms
Territory scope, volume expectations, pricing, and any exclusivity are agreed per partner. There is no published programme, and we would rather have the conversation than send a tier sheet.
Distribution questions
Sometimes. It depends on the market and the commitment, and it is agreed case by case rather than by policy.
For sealed systems, either you install to standard after training or we arrange installation. Poor sealing is worse than no sale.
We consider enquiries from any market. Current territory coverage is confirmed directly rather than published.
Training, material, and technical contact. Specifics are set out in the arrangement.
Product documentation
Interested in your market?
Tell us where you are and what you already supply, and we will start the conversation.