Our Story
Built out of barns, not boardrooms
SoftStall began by looking at a problem every horse owner recognises and few flooring products actually solved: horses stand for most of the day, and stall floors were designed for the convenience of the building rather than the comfort of the animal.
The first system paired a cushioned underpad with a sealed, non-absorptive top cover — not as a mat laid on top of a floor, but as a replacement for what the floor was doing. That combination is still the basis of every product we make.
Since then the range has grown outward from the stall: into aisles and wash bays, onto stall walls, and into trailers. The company is part of Stable Marketing Inc. and manufactures its products in-house.
